Privacy Policy
Effective Date: February 19, 2026 | Last Updated: February 19, 2026
OLERA ("OLERA," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at oleragrowth.com (the "Site"), interact with our AI assistant Vayla, or otherwise engage with our services.
Please read this policy carefully. By using the Site, you consent to the practices described herein.
1. Information We Collect
A. Information You Provide Directly
| Category | Examples |
|---|---|
| Contact Information | Name, email address, phone number, business name, job title |
| Business Information | Industry, company size, website URL, business challenges, goals |
| Conversation Data | Messages, questions, and responses exchanged with Vayla or submitted through contact forms |
| Engagement Information | Scorecard responses, assessment answers, survey data |
B. Information Collected Automatically
| Category | Examples |
|---|---|
| Device & Browser Data | IP address, browser type and version, operating system, device type |
| Usage Data | Pages visited, time spent on pages, click patterns, referring URLs, search terms |
| Cookies & Tracking | Session cookies, analytics cookies, and similar technologies (see Section 6) |
C. Information from Third Parties
We may receive information about you from third-party analytics providers, advertising networks, or publicly available sources to supplement the information we collect directly.
2. How We Use Your Information
We use the information we collect for the following purposes:
- Service Delivery: To respond to your inquiries, provide requested information, and facilitate potential engagements.
- AI Assistant Operation: To power Vayla's conversational responses and provide relevant, contextual recommendations.
- Communications: To send you follow-up communications, proposals, newsletters, or marketing materials (with your consent or where permitted by law).
- Analytics & Improvement: To analyze how visitors use the Site, improve our content and services, and optimize user experience.
- Security: To detect, prevent, and address technical issues, fraud, and unauthorized access.
- Legal Compliance: To comply with applicable laws, regulations, and legal processes.
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
- Service Providers: With trusted third-party vendors who assist us in operating the Site, conducting our business, or providing services to you (e.g., hosting providers, email platforms, analytics tools, AI/LLM providers). These providers are contractually obligated to use your information only as directed by us.
- AI Processing: Conversation data exchanged with Vayla may be processed by third-party AI providers (such as Anthropic or OpenAI) to generate responses. We do not send personally identifiable information to these providers unless you include it in your messages.
- Legal Requirements: If required by law, regulation, subpoena, court order, or other legal process.
- Business Transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
- With Your Consent: For any other purpose disclosed to you at the time of collection or with your explicit consent.
4. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Conversation data from Vayla interactions is retained for up to 24 months unless you request earlier deletion. Contact information for marketing purposes is retained until you opt out.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience on the Site. These may include:
- Essential Cookies: Required for the Site to function properly (session management, security).
- Analytics Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
- Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness.
You can manage cookie preferences through your browser settings. Disabling certain cookies may limit the functionality of the Site.
7. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate or incomplete personal information.
- Deletion: Request deletion of your personal information, subject to certain exceptions.
- Opt-Out: Opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.
- Data Portability: Request your data in a commonly used, machine-readable format.
To exercise any of these rights, please contact us using the information in Section 11. We will respond to verified requests within 30 days.
8. California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete, and the right to opt out of the sale of personal information. As stated above, we do not sell personal information. To exercise your CCPA rights, contact us at the address below.
9. Children's Privacy
The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will promptly delete it. If you believe we may have inadvertently collected information from a minor, please contact us.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy. We encourage you to review this page periodically.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at:
OLERA
Email: matt@oleragrowth.com
Pittsburgh, PA